Testing Times!

Warning – It’s kinda long, but it’s definitely worth reading. I promise! One of the best things about email marketing, and I suppose one of the things that make is so powerful, is the fact that virtually everything about your email campaigns can be split-tested. And the data you get from these tests can then…

Continue Reading →

5 Ways To Stop Procrastination

Procrastination prevents millions of people living the life of their dreams. Are you one of the 20% who are stiffled by procastination? Procrastination affects people from alll walks of life –  from people working in the corporate world, to housewives/husbands and students. People procrastinate because they lack direction and motivation and are vague when it…

Continue Reading →

Email Bounces – What Do They Mean?

When your email analytics show that your email has bounced, it simply means that your email was sent to a specific address, but the recipient’s email server could not deliver it, so it sent it back. This could have happened for a number of reasons, as we will see below. These bounces are grouped into…

Continue Reading →

Should You Get A Mentor?

I’ve read a lot of books / articles by successful online marketers and, without exception, they always talk about the importance of getting a good mentor. They often say that their business didn’t take off until they got a mentor on board. Sometimes it’s hard not to be a tiny bit sceptical when I read…

Continue Reading →

Marketing Summit UK 2 – Review of Sunday

Well, the Sunday morning was the definitely the “morning after the night before!” Virtually everyone at the event went to the casino on Saturday night. I was looking forward to this and had fully intended to go but, unfortunately, I didn’t make it. I went out for my tea and came back to my hotel…

Continue Reading →

Marketing Summit UK 2 – Review of Saturday

I am currently attending the Marketing Summit UK 2 in The Manchester Conference Centre. It started at 09:45 this morning and finished around 18:15. There were 6 presentations in all, so it’s been quite a busy day. We started off this morning by learning a dance move for the “do” in the casino tonight. Yes,…

Continue Reading →

Free Getty Images! Great News or Not?

For years Getty Images have been suing the pants of thousands of large companies and small-time business owners alike for using their images without permission. They have been extremely ruthless in their pursuit of anyone who had not paid for the privilege, and there are many sad stories out there from people who faced the…

Continue Reading →

How To Write Killer Emails That Convert

Nowadays you can add all sorts of clever bells and whistles to your emails, but one thing has never changed: It is the quality of your content, and how it is laid out, that really matters. When you start relying on the bells and whistles, and start neglecting your lay-out and content, your subscribers will…

Continue Reading →

Create The Perfect Email Subject Line

When you go to the trouble of creating an email and sending it out to your list, you want to make sure that there is a great chance that your subscribers will open it. Of course, you will also want them to click on through from there, but in this article we will be looking…

Continue Reading →

Article Writing is Easy(ish)!

Writing articles for a blog is not dead easy, but it is not dead difficult either. The problem that many people have is that they just can’t get started. They sit down in front of their computer, see a blank screen, and freeze. “What on Earth can I write?” “I’m not an expert – nobody…

Continue Reading →

Page 1 of 2